Ciao! WILF Books all began when us two founders (that's us pictured left - *waves*) realised that children reading for pleasure translates to smiling faces across every culture. It's a universal language amongst children. From the regimented Japanese practice, to the Indian group school sessions we witnessed outside, to the Icelandic classroom we were inspired by the joys of children’s smiles (and shocked that we hadn’t innovated the way to make that experience commonplace!) and so created WILF Books to create more of the same.
WILF Books was to be an organisation that not only delivers value through it’s service, but by aligning every step of it’s process to the highest environmental and social standards, and even extending it’s reach to use profits where they are most needed in the world. That's why you'll find reducing waste, social impact and partnerships at the core of who we are.
Education to us is a basic human right, and in-line with the Sustainable Development Goals and who we are, we believe the best thing to do with our profits is to partner with gender equality-focused organisations and join the fight for girls to see through their education in it's entirety, where it's needed the most.