Frequently Asked Questions

What exactly am I getting myself into?

A reasonable question! WILF exists to work with you to improve your child's will to read for pleasure, we do this by delivering books your child will love directly to your door, every month.

It operates in three simple steps:

Step 1: You and your child get together and have a real think about the kind of books that you love and we'll be waiting for you to tell us with a handy and super simple online form when you're ready. You can choose to receive either one book per month, or three (plus the occasional bonus!)

Step 2: Our team will put their big brains to work and send your child a uniquely crafted selection of books and activities on the 1st of each month.

Step 3: You set us away to work with local community groups, where literacy can mean a happier future for many children & families.


What if I'd like to stop my subscription?

We’d hope that our deliveries are squeezing as much value to you as possible. That’s what spend our days thinking about. But if you’d like to finish, or pause your subscription, that’s totally fine. Just log into your account and the steps are simple to do so.

Will my books be hardback or paperback?

You’ll receive a mix! Ultimately, it’s our objective to distribute children’s books to those that will love them the most, so there’s no telling what combination of papreback/hardback you might receive.

Can I change the criteria of books that you send to me?

Absolutely yes, and it’s super important that you do. As you know, we’ll use the criteria that you provide to carefully select the very best books that you’ll receive, so please ensure that you keep your criteria up to date. as you wish You can do so by logging in and altering your choices.

Why start WILF Books?

WILF Books all began when us two founders (that's us pictured left - *waves*) realised that children reading for pleasure translates to smiling faces across every culture. It's a universal language amongst children. From the regimented Japanese practice, to the Indian group school sessions we witnessed outside, to the Icelandic classroom we were inspired by the joys of children’s smiles (and shocked that we hadn’t innovated the way to make that experience commonplace!) and so created WILF Books to create more of the same.

You can email us if you’d like to find out more. Or read more here .

Can I choose the exact books that my child will receive?

Not exactly, but that’s the beauty. It’s a surprise for your child to open their box each month and discover the books that are inside. Exciting! In the future though, we will be looking to open a marketplace for books that have been donated to us.

What if I already have a book that you’ve sent me?

Well this is embarrassing isn’t it? So sorry, it’s not you it’s us. OK, it’s a little bit you, but mainly us. OK, whoever’s fault. We’re sorry. Just send us a note and we’ll supply you with an extra book next time. We’ll re-home the book you send to another child that will love it.

What if I have more than one child?

Two children, two boxes. One box per child. Yay! We’ll be happy to offer a 15% discount on your second box if you’re looking to buy for two children in the same family. Just send us an email at and we’ll be delighted to supply you with a code for you to apply at checkout.

Where is my money going?

Right now, we're working hard to identify the right partners to allow us to contribute to seeing girls through school where it's needed the most. More to come. In short, all our profits will be heading in this direction.

Can I give a subscription as a gift?

Yes! You’re very kind. If you tick the box at checkout which says ‘I’d like to give this as a Gift’ and you’ll be presented with the relevant choices to make.

Will the types of books you send change as my child gets older?

We ask for your child’s age when you register with us, so we will of course to send her or him, age-relevant books as they grow older. If you’d like your child to receive books targeted at older, or younger, than their actual age, just let us know in the notes within the same survey.

How many books come from WILF Books each month?

That depends on your subscription. Take a look here . Really though, it's about the experience. Your delivery will include books that your child will love, every month, always worth more than the price you pay. You'll also find beautifully handcrafted paintings with your child's name on & extra special goodies when you're super lucky*. Oh, and the wonder of your child's face when they receive their delivery through the post. Yay!

*It rains luck with us. :)

How do you decide which books to send?

We use our own mix of expertise to deliver the right books to the right child through our kids-focused experience in Education (Amelia is a Primary School Teacher), Media (Callum runs a number of children's-focused YouTube channels amongst other things) and Culture (we have three young siblings who we love and are forever learning from!).

Do you offer international shipping?

That’s a cool idea! Not yet, but maybe in the future.

What if I don’t like a book?

Well, here’s the thing. The books we deliver are curated based on the criteria that you supply us with about the books your child will love. That means that technically, they should be as relevant to you and your family as possible so really you should love them to pieces (P.S. Don’t actually love them to pieces). If you don’t like a book, and wouldn’t like to keep it, no hard feelings. It’s our pride and joy to deliver the right books just for you.

Simply email us and we'll arrange to have the send the book sent back to us. We’re sure we’ll find the right home for it. :)

What if I already have a book that you’ve sent me?

Well this is embarrassing isn’t it? So sorry, it’s not you it’s us. OK, it’s a little bit you, but mainly us. We’re sorry. Send us the book back in your Freepost envelope from your box and let us know via email and we’ll supply you with an extra book next time. We’ll re-home the book to a child that will love it the most.

Does my child get to keep the books?

It’s our sole mission to have your child want to keep the books that we send. Books they love to read for pleasure. It’s our own pleasure to hear that your child wants to keep their books, and we hope that they do.

When will my books arrive?

Our books will be sent out on the 1st of each month via 2nd class mail, so you can expect that receive them on the 3rd or 4th of each month.

Are your parcels letter box friendly?

Yes and no. You'll need to be in to receive our deliveries from Royal Mail. If you're not, they'll leave you a friendly note and you can collect it from your local Royal Mail depot.

I have a burning question about my order. How can I get in touch with you?

We’d like to install an instant chat function to be able to deal with your questions as promptly as possibly, but for now please email us both at

Are you able to send foreign language books?

That’s a cool idea! Not yet, but maybe in the long term future. Maybe in the future you’ll find Wilføs Bookøs. In fact, we might trademark that name.

Is there an additional charge for postage?

No way, Jose! All costs are included in the price you pay for your subscription, including the cost of sharing back your books for us re-distribute to other children that will love them the most - if you choose to do so.

When will my subscription renew?

Your subscription is set to auto-renew on the 15th of the last month within which your subscription ends. So if you’re month to month, your subscription will auto-renew on the 15th of each month. If you subscribe for six months, your subscription will auto-renew on the 15th of the sixth month.

What age range is WILF Books appropriate for?

We currently cater for 2-9 year olds, but their might be the opportunity in the future to go beyond that as our subscribers children grow up. Let’s see.

Heard enough?

If you think WILF Books is for you, click here to subscribe to WILF Books and give us a try. We'll do anything and everything we can to deliver children's books your child will love, as well as create a positive impact on both yours, and your child's life along the way. We promise to do all we can to make that a reality.

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